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TruthVouch Docs

For Marketing Leaders

ChatGPT hasn’t heard of your new product. Perplexity is saying your competitor is better. Gemini thinks you’re still at your old office. You need to know what every major AI engine is saying about your brand — and you need to fix it fast. This quickstart gets you complete AI brand visibility in one hour.

The TruthVouch Difference

Traditional approach: Manually type brand facts into a spreadsheet, manually check Google for what AI says, react to hallucinations after customers report them, manually optimize website for SEO (which doesn’t work for AI).

With TruthVouch: Auto-extract brand facts from your website, auto-monitor 9+ AI engines 24/7, auto-detect hallucinations in real-time, auto-generate website optimization recommendations. Within 1 hour, you’ll know exactly what every major AI engine is saying about you.

Step 1: Auto-Map Your Brand (10 minutes)

TruthVouch auto-extracts brand facts from your website so you don’t have to manually type them in.

  1. Go to app.truthvouch.ai and sign up with your work email

  2. During onboarding, provide your brand basics:

    • Brand identity: Your positioning statement and core values
    • Key messages: Top 5 things you want AI to know about you
    • Differentiators: How you’re different from competitors (3-5 key points)
    • Competitors: Name up to 5 direct competitors for benchmarking

  3. TruthVouch auto-extracts facts from your website, LinkedIn, and documentation:

    • Reviews your homepage for key claims
    • Pulls product features from your product pages
    • Extracts leadership bios
    • Finds pricing information
    • Identifies certifications and partnerships
    • Discovers recent press mentions and awards

Result: 30-50 Truth Nuggets auto-created in 10 minutes (vs. 2-3 hours of manual data entry).

Step 2: Refine Auto-Extracted Brand Facts (5-10 minutes)

Review and enhance the auto-extracted facts to build a complete brand profile.

  1. From your dashboard, go to Knowledge Base → Truth Nuggets

  2. You’ll see the auto-extracted facts. Review and refine:

    • Product information (3 min): Name, description, launch date, key features, pricing, links
    • Leadership bios (2 min): CEO/Founder name, title, background, LinkedIn link
    • Brand claims (2 min): “We’re the only X to Y”, “Used by Z companies”, certifications, awards
    • Competitive differentiation (1 min): What makes you different (speed, accuracy, price, etc.)

  3. Add facts TruthVouch missed:

    • Recent press coverage or awards
    • Major customer wins or partnerships
    • Product updates or new features
    • Funding announcements

Pro tip: Start with your top 20-30 facts. You can add more later as you launch new products or update claims.

Step 3: Activate AI Brand Monitoring (automatic, 9+ engines)

Once you’re set up, TruthVouch automatically monitors 9+ AI engines 24/7.

The engines we monitor:

  • ChatGPT (most popular with consumers and businesses)
  • Google Gemini (in Google Search and standalone app)
  • Claude (via Claude.ai)
  • Perplexity (AI search engine)
  • Bing Chat (in Microsoft Edge)
  • DuckDuckGo AI (privacy-first search)
  • Brave Search (Brave browser)
  • You.com (AI search)
  • Phind (developer-focused AI)

Monitoring starts automatically after you define your Truth Nuggets. Within 24 hours, you’ll see:

  • Which engines mention your brand
  • Accuracy scores for each claim
  • Specific hallucinations (if any)
  • Competitor comparison (how they’re mentioned vs. you)

Step 4: See What AI Is Saying About You (5 minutes)

Check your current brand status across all AI engines.

  1. From your dashboard, go to Brand Intelligence
  2. You’ll see your Brand Health Dashboard with:
    • Overall Brand Trust Score (0-100): Weighted accuracy across all engines
    • Engine breakdown: Trust score for ChatGPT, Gemini, Perplexity, etc. separately
    • Top hallucinations: Which facts are getting wrong (e.g., “Still located in San Francisco” when you moved to New York)
    • Trend: Is accuracy improving or worsening month-over-month?
    • Coverage: How many engines mention you vs. your competitors

This gives you instant insight into your AI reputation across the entire AI landscape.

Step 5: Run an Automated GEO Audit (10 minutes)

GEO (Generative Engine Optimization) is like SEO but specifically designed for AI engines. TruthVouch scans your website and auto-generates optimization recommendations.

  1. From the dashboard, go to Brand Intelligence → GEO Audit
  2. Click Run New Audit
  3. Select:
    • Your primary domain (e.g., yourcompany.com)
    • Up to 5 competitors for benchmarking
    • Scope: Full site or specific sections
  4. Click Start Audit — TruthVouch does the rest (5-10 minutes)

The audit auto-scores your site across 12 dimensions:

  • Factual density: How many verifiable facts per page?
  • Structured data: Are facts marked up with schema.org?
  • Answer blocks: Do you have TL;DR or FAQ sections?
  • Content freshness: When was each page last updated?
  • Internal linking: Are related facts linked?
  • Heading hierarchy: Can AI easily scan your content structure?
  • Citation friendliness: Are claims backed by sources?
  • Plus 5 more dimensions…

Step 6: Get Auto-Prioritized Recommendations (5 minutes)

You’ll get a ranked list of optimization opportunities, prioritized by impact and effort.

  1. From the GEO audit results, review the Recommendations tab

  2. Each recommendation shows:

    • Impact: How much will this improve your Brand Trust Score? (1-10 points)
    • Effort: How long to implement? (1-3 hours, 1-2 days, 1-2 weeks)
    • Details: Specific pages and changes needed
    • Examples: Screenshots of what competitors are doing well
    • Implementation guide: Step-by-step instructions (AI-generated)

  3. Assign tasks to your content team:

    • Quick wins (high impact, low effort): Do this week
    • Medium effort: Do this month
    • Long-term: Plan for next quarter

Example recommendations might be:

  • “Add schema.org markup to your pricing page (2 hours, +3 points to Brand Trust Score)”
  • “Create an FAQ section on your homepage for your top 5 product features (4 hours, +5 points)”
  • “Update your ‘About Us’ page with latest funding information (30 minutes, +2 points)“

Step 7: Monitor & Auto-Deploy Corrections (5 minutes to set up)

When AI gets facts wrong about you, TruthVouch auto-detects hallucinations and helps you deploy corrections in under 4 seconds.

  1. From the dashboard, go to Brand Intelligence → Corrections

  2. You’ll see auto-flagged hallucinations:

    • “ChatGPT says you’re based in Boston, but your Truth Nugget says San Francisco”
    • “Perplexity says your product costs $500/month, but your actual price is $200”
    • “Gemini says you were founded in 2019, but you were founded in 2021”

  3. Review and approve each correction within 24 hours

  4. Once approved, TruthVouch deploys the correction in under 4 seconds

Monitor effectiveness: Check back within 2-4 weeks to see if the AI engine actually fixed its mistake.

Step 8: Set Up Weekly Automated Reports (5 minutes)

Get automated reports every week showing your brand’s AI accuracy trend and competitor comparison.

  1. From the dashboard, go to Brand Intelligence → Reports

  2. Click Create Recurring Report

  3. Select:

    • Frequency: Weekly (Monday 8 AM) or monthly
    • Recipients: Your email + marketing team distribution list
    • Metrics to include:
      • Brand Trust Score (overall and per-engine)
      • Top hallucinations detected
      • Corrections deployed this week
      • GEO recommendations progress
      • Competitor comparison

  4. Save and activate

Every week you’ll get a 2-minute read showing:

  • Brand health trend (is accuracy improving?)
  • AI mentions you missed (new hallucinations to fix)
  • Corrections that worked (did the AI fix its mistake?)
  • Competitive benchmarking (how you stack up against your top 5 competitors)

What Happens Next (Weeks 2-4)

  1. Content team executes GEO recommendations (parallel to monitoring)

    • Implement quick wins in the first week
    • Plan medium-term improvements
    • Track impact on Brand Trust Score
    • Your score should improve 5-10 points per month with consistent optimization

  2. Monitor and deploy corrections (ongoing)

    • Each week you’ll get auto-flagged hallucinations
    • Your team approves corrections within 24 hours
    • Corrections deploy in under 4 seconds
    • Monitor whether the AI actually fixes its mistake

  3. Monthly brand narrative analysis (mid-month)

    • What new companies or products is AI mentioning alongside yours?
    • Are new competitors gaining AI visibility?
    • Are you winning or losing narrative share?

  4. Quarterly competitive report (month-end)

    • Brand Trust Score trend quarter-over-quarter
    • GEO improvements and impact
    • Competitive position (vs. top 5 competitors)
    • Planned initiatives for next quarter

Marketing-Specific Use Cases

New Product Launch

  1. Create Truth Nuggets for the new product 48 hours before launch
  2. Activate high-frequency monitoring (every 1 hour) for launch day
  3. Watch as AI engines gradually learn about your product (usually 3-10 days)
  4. If adoption is slow, use GEO to optimize your announcement page
  5. Post-launch report shows “Product X now mentioned in ChatGPT with 85% accuracy”

Competitor Comparison

  1. Run GEO audit comparing your site to competitors
  2. Benchmark Brand Trust Score across all engines
  3. Identify where you’re winning (AI knows you better than competitor)
  4. Identify gaps (areas where competitor has better visibility)
  5. Create content plan to close gaps

Press Coverage Integration

  1. Get mentioned in a major publication
  2. Create Truth Nugget summarizing the story
  3. Monitor if AI engines pick up the news
  4. Within 2-4 weeks, you’ll see if this improves your Brand Trust Score

Crisis Response

  1. Alert: Competitor makes false claim about you and AI picks it up
  2. TruthVouch auto-flags the hallucination
  3. You deploy correction within hours
  4. Monitor if corrections propagate to other AI engines

Need Help?

  • Onboarding: Your assigned Brand Success Manager will guide you
  • GEO optimization: Check GEO Best Practices
  • Competitor benchmarking: Reach out to your account team for competitor setup
  • Integration: Contact support@truthvouch.ai

You’re now monitoring what every major AI engine is saying about your brand. By next month, you’ll have improved your Brand Trust Score and your competitors will wonder why AI suddenly knows you better.