Competitive Reports

Competitive Reports automatically analyze how AI systems position you against named competitors. Reports are generated weekly or on a custom schedule, and delivered to your team via email, Slack, or Teams.

Report Types

Weekly Competitive Summary (1-2 pages)

Quick overview of competitive movement:

Includes:

• Your AI Visibility Score vs. competitors
• Major narrative shifts (this week)
• Top opportunity/threat
• Key actions to take

Best for: Weekly check-in, quick team alignment

Example:

WEEKLY COMPETITIVE SUMMARY | Week of March 8-14

Your AI Visibility: 72 (↑ 2 points from last week)
- Competitor A: 85 (→ stable)
- Competitor B: 71 (↓ 1 point)
- Competitor C: 60 (↑ 2 points)

Biggest Move This Week:
Competitor A +5% in "Market Leader" narrative
(They're winning mind-share in AI systems)

Your Bright Spot:
+3% growth in "Security-First" narrative
(Your security messaging is breaking through)

This Week's Priority:
Match Competitor A's GEO score optimization
(They scored 88, you're at 75)

Action Items:
1. Implement 3 quick-win GEO improvements
2. Create 1 security-focused case study
3. Audit your AI Bot Access (robots.txt)

Monthly Competitive Deep Dive (5-10 pages)

Comprehensive competitive analysis:

Includes:

• Competitive SWOT analysis
• Detailed per-competitor breakdown
• Narrative trends and forecasts
• GEO score comparison and improvement opportunities
• Recommended strategic actions

Best for: Strategic planning, board reporting, quarterly reviews

Quarterly Competitive Briefing (10-20 pages)

Executive-level summary for board or investor meetings:

Includes:

• 3-month trend analysis
• Market positioning shifts
• Your competitive advantages/disadvantages
• Strategic recommendations
• Investment in AI visibility ROI

Best for: Board meetings, investor updates, strategic planning

Customizing Reports

Navigate to Brand Intelligence → Settings → Reports → Competitive Reports.

Customize:

• Schedule: Weekly, bi-weekly, monthly, quarterly, or custom
• Recipients: Email addresses, Slack channel, Teams channel, or custom webhook
• Competitors: Include/exclude specific competitors
• Metrics: Select which metrics to include
• Detail level: Summary, detailed, or executive
• Format: PDF, HTML email, Slack message

Report Sections

Competitive Scoreboard

Side-by-side comparison of key metrics:

Metric              | You  | Comp A | Comp B | Comp C
AI Visibility       | 72   | 85     | 71     | 60
GEO Score          | 72   | 85     | 71     | 60
Engines Visible In | 5/5  | 5/5    | 3/5    | 2/5
Top Narrative     | Sec  | Lead   | Enter  | Cheap
Trend This Month  | ↑3   | ↑2     | ↓3     | ↑1

Key insights highlighted:

• Where you lead (bright green)
• Where you lag (red)
• Most changed from last month (blue)

Narrative Shifts

Detailed analysis of which narratives grew, declined, or stayed stable:

NARRATIVE SHIFTS | Last Month vs. This Month

Narratives You're Winning:
+ "Security-First" (73% → 80%, +7%) ✓
  Driven by: Your new security whitepaper

+ "Hallucination Detection" (45% → 52%, +7%) ✓
  Driven by: Case study in AI publications

Narratives Under Pressure:
- "Enterprise-Focused" (88% → 85%, -3%) ✗
  Competitor B marketing aggressively here

- "Innovative" (68% → 65%, -3%) ✗
  Competitor A securing innovation awards

Narratives Competitors Are Winning:
- "Market Leader" (Competitor A: 90%) ⚠
  Hard to compete with brand dominance

- "Easy to Deploy" (Competitor B: 75%) ⚠
  Opportunity: Counter with speed metrics

Per-Competitor Analysis

Deep dive into each competitor:

COMPETITOR A ANALYSIS

Strengths in AI Perception:
✓ "Market Leader" (92% of engines mention)
✓ "Largest Customer Base" (88% of engines mention)
✓ "Innovative Solutions" (85% of engines mention)

Weaknesses in AI Perception:
✗ "Affordable" (only 35% of engines mention)
✗ "Easy to Use" (only 50% of engines mention)
✗ "Security-Focused" (only 45% of engines mention) ← Your advantage

Website Quality (GEO Score):
- Overall: 85/100 (you're at 72)
- Strength: Structured data (92/100)
- Weakness: FAQ presence (75/100)
- Opportunity for you: Exceed their FAQ content

Competitive Threat Level: HIGH
- High brand awareness dominates their perception
- Larger marketing budget maintains presence
- Weakness in affordability messaging is your opening

Recommended Response:
1. Emphasize your affordability + quality positioning
2. Create case studies on "Security + Affordable"
3. Build FAQ content (they scored 75, beat it with 95+)

GEO Comparison

How each company’s website scores on Generative Engine Optimization:

                  | You | Comp A | Comp B | Comp C
Factual Density   | 72  | 88     | 65     | 55
Answer Blocks     | 65  | 80     | 60     | 40
Structured Data   | 68  | 92     | 50     | 45
Content Freshness | 88  | 75     | 82     | 60
Heading Hierarchy | 70  | 80     | 70     | 50
Overall GEO       | 72  | 85     | 65     | 50

Top Opportunities for You:
1. Match Competitor A's structured data (92 vs. your 68, +24 points possible)
2. Improve answer blocks (80 vs your 65, +15 points possible)
3. Already beating them on content freshness (88 vs 75)

Quick Wins to Implement:
- Add FAQ schema (15 min)
- Add Product schema to product pages (30 min)
- Create answer block on 3 key pages (45 min)
Total impact: +12-15 GEO points

Opportunity & Threat Analysis

Strategic opportunities and threats identified by AI:

OPPORTUNITIES (Where You Can Differentiate)

1. "Affordable Enterprise Governance" ✓✓✓
   - Current market gap: No one claims this
   - Your advantage: Competitive on price
   - Action: Create "Enterprise Compliance Under $5K/Year" content
   - Impact: High (could capture price-sensitive segment)

2. "Fastest Deployment" ✓✓
   - Current: No competitor emphasizes speed
   - Your advantage: 30-min to production
   - Action: Create "5-Minute Setup Guide" blog post
   - Impact: Medium (differentiator but not primary driver)

3. "Best Developer Experience" ✓
   - Current: Competitors focused on UI/dashboard
   - Your advantage: API-first approach
   - Action: Launch "Developers Love Us" campaign
   - Impact: Medium (niche but important segment)

THREATS (What Competitors Might Do)

1. Competitor A "Market Leader" Dominance 🔴🔴🔴
   - Current: Mentioned in 92% of engines
   - Risk: Customers default to "everyone knows about them"
   - Mitigation: Don't compete on "leader", own "best security"
   - Impact: High (hard to overcome)

2. Competitor B "Ease of Use" Narrative 🔴🔴
   - Current: Growing at +8%/month
   - Risk: Enterprise buyers increasingly value simplicity
   - Mitigation: Improve UX, create "Easy Setup" guides
   - Impact: Medium (could lose feature-focused buyers)

3. Competitor C Price War 🔴
   - Current: 50% cheaper positioning
   - Risk: Budget-conscious buyers rule you out
   - Mitigation: ROI-based messaging ("saves 80% compliance time")
   - Impact: Medium (niche threat, enterprise less price-sensitive)

Recommended Actions

Prioritized action list:

Priority 1 (This Week):
- Implement 3 GEO quick wins (+12-15 points)
- Publish "Affordable Enterprise Governance" positioning guide

Priority 2 (This Month):
- Improve FAQ content (target 90+ on GEO)
- Launch "Fastest Deployment" case study
- Create developer-focused content series

Priority 3 (This Quarter):
- Comprehensive website GEO audit and optimization
- Develop "vs. Competitor" comparison content
- Execute market education on affordability + quality

Sharing Reports

Reports can be shared via:

• Email: Sent to inbox on schedule
• Slack: Posted to channel
• Teams: Posted to Teams channel
• Download: PDF available in dashboard
• Web link: Share read-only link with stakeholders

Report Frequency & Timing

• Weekly reports: Generated every Monday morning
• Monthly reports: Generated first Monday of month
• Quarterly reports: Generated first day of quarter

You can customize the day/time reports are generated.

Using Reports for Decision-Making

For Marketing

• “Which narratives are winning?” → Adjust messaging
• “Where are we losing to competitors?” → Create counter-content
• “What’s the market gap?” → Launch campaigns
• “How is our positioning shifting?” → Measure campaign impact

For Product

• “What features do competitors emphasize?” → Feature prioritization
• “What weaknesses are we perceived to have?” → Product roadmap
• “What’s the easiest way to differentiate?” → Product strategy

For Sales

• “What are competitors saying?” → Sales training
• “Where do we win/lose?” → Sales playbooks
• “What objections come up?” → Sales enablement

For Executives

• “How’s our competitive position?” → Board reporting
• “Are we gaining/losing ground?” → Strategic decisions
• “Where should we invest?” → Budget allocation

Report Examples

Sample Weekly Report Summary

WEEKLY COMPETITIVE REPORT
Week of March 15-21

🎯 Your AI Visibility Score: 72 (+1 from last week)
- Competitor A: 85 (stable)
- Competitor B: 71 (-1)
- Competitor C: 60 (+2)

📈 Biggest Wins This Week:
+ Security narrative growing (+3%, you're at 80%)
+ Claude discovering your platform (+recognition in new engine)

⚠️ Threats to Monitor:
- Competitor A's "market leader" strength unchanged (92%)
- Competitor C approaching your visibility score (60 vs 72)

🚀 This Week's Action:
→ Run GEO audit on homepage
→ Publish security case study
→ Check robot access (robots.txt)

Confidence Level: HIGH
(Based on aggregate analysis across 5 AI engines)

Next Steps

• Benchmarking → — Deep metrics
• SWOT Analysis → — Strategic positioning
• Dashboard → — Real-time monitoring
• Narrative Tracking → — Understand your key stories