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Weekly Reports & Digests

Brand Intelligence generates weekly reports summarizing your brand’s health, accuracy changes, emerging narratives, and recommended actions. Reports are delivered automatically on your schedule.

Report Types

Executive Summary (1-2 pages)

Quick overview for busy executives:

Includes:

  • Brand Accuracy Score (this week vs. last week)
  • Trend: Improving/Stable/Declining
  • Top action item
  • Critical issues (if any)

Best for: Weekly CEO briefing, board updates

Detailed Report (5-10 pages)

Comprehensive analysis for marketing/content teams:

Includes:

  • Accuracy score and trend
  • Per-engine breakdown
  • Narrative analysis (top 5 narratives)
  • Key alerts and inaccuracies
  • Competitive position (if enabled)
  • GEO audit recommendations
  • Action items (prioritized)

Best for: Weekly team sync, stakeholder communication

Full Technical Report (15-20 pages)

Deep dive for analytics teams:

Includes:

  • Everything in Detailed Report, plus:
  • Claim extraction details
  • Engine-by-engine comparative analysis
  • Contamination risk scoring
  • Historical trend analysis
  • Statistical confidence intervals

Best for: Quarterly reviews, archival

Customizing Reports

Navigate to Brand Intelligence → Settings → Reports.

Customize For Each Report Type:

  • Schedule: Weekly (Monday), Bi-weekly, Monthly, or Custom day
  • Delivery Time: What time report is sent
  • Recipients: Email addresses, Slack channels, Teams channels
  • Content Sections: Check/uncheck what to include
    • Accuracy Score
    • Per-Engine Breakdown
    • Narratives
    • Competitive Analysis
    • GEO Recommendations
    • Alerts and Issues
    • Action Items
  • Detail Level: Summary, Detailed, Full
  • Include Competitors: Yes/No (if set up)
  • Format: PDF, HTML email, Slack message

Report Sections Explained

Brand Accuracy Score

What it shows:

  • This week’s score (0-100)
  • Last week’s score
  • Trend (↑/→/↓)
  • % change

Example:

BRAND ACCURACY SCORE


This Week: 76/100 (↑ +2 from 74)
Last Week: 74/100
Trend: Improving
Change: +2.7%


What's changing:
- ChatGPT: 78 (up from 75, +3)
- Claude: 75 (up from 74, +1)
- Gemini: 80 (stable)
- Perplexity: 68 (down from 70, -2)

Per-Engine Breakdown

Individual scores for each monitored AI system:

ENGINE PERFORMANCE


ChatGPT:        78/100 ↑ (up 3 points)
Claude:         75/100 ↑ (up 1 point)
Gemini:         80/100 → (stable)
Perplexity:     68/100 ↓ (down 2 points)
Copilot:        77/100 → (stable)


Best Performing: Gemini (80)
Needs Attention: Perplexity (68)


Why Perplexity dropped:
- New product announcement not yet in their search index
- Expected to improve next week as it spreads

Top Narratives

Your 5 most prevalent narratives with trends:

TOP NARRATIVES


1. "Enterprise Security & Compliance Leader" (Prevalence: 85%)
   Polarity: Positive
   Trend: → Stable
   Strength: 88/100


2. "AI Governance Platform" (Prevalence: 80%)
   Polarity: Neutral
   Trend: ↑ Growing (+5% this week)
   Strength: 82/100


3. "Comprehensive Solution for AI Risk" (Prevalence: 70%)
   Polarity: Positive
   Trend: → Stable
   Strength: 75/100


4. "Hallucination Detection Specialist" (Prevalence: 60%)
   Polarity: Positive
   Trend: ↑ Growing (+8% this week)
   Strength: 68/100


5. "Developer-Friendly Platform" (Prevalence: 45%)
   Polarity: Positive
   Trend: → Stable
   Strength: 62/100

Critical Inaccuracies

Alerts requiring immediate attention:

CRITICAL INACCURACIES


1. "Founded in 2018" (Status: New)
   Affected Engine: ChatGPT
   Your Truth: Founded in 2020
   Contamination Risk: LOW (20% - only 1 engine)
   Recommended Action: Monitor for next 2 weeks


2. "500 customers" (Status: Ongoing)
   Affected Engines: ChatGPT, Claude, Gemini
   Your Truth: "500+ enterprise customers"
   Contamination Risk: MEDIUM (60% - 3 engines, growing)
   Recommended Action:
   - Create "Customer Success Stories" page
   - Update homepage with current customer count
   - Re-run accuracy audit in 1 week


3. [No other critical issues this week]

Emerging Opportunities

New narratives you could lean into:

EMERGING OPPORTUNITIES


1. "Affordable Enterprise Governance" (Prevalence: 35%)
   Current Status: Emerging narrative
   Your Advantage: You're cheaper than Competitor A
   Recommended Action:
   - Create "ROI Calculator" tool
   - Publish case study: "How Acme Corp Saved $2M"
   Expected Impact: Could grow to 60%+ prevalence


2. "Fastest Deployment" (Prevalence: 25%)
   Current Status: Rare mention
   Your Advantage: 30-min to production
   Recommended Action:
   - Create "5-Minute Setup Guide"
   - Add deployment timeline to homepage
   Expected Impact: Could reach 50%+ if promoted

Prioritized action items:

RECOMMENDED ACTIONS


Priority 1 (Do This Week):
□ Update homepage with "Founded in April 2020" banner
□ Create FAQ clarifying founding year
□ Check on Perplexity's search index for new product


Priority 2 (Do This Month):
□ Build "Customer Success Stories" page (addresses "500 customers")
□ Create "Affordable Governance" content series
□ Publish "30-Minute Deployment" quick-start guide


Priority 3 (Do This Quarter):
□ Comprehensive GEO audit of website
□ Competitor analysis to identify market gaps
□ Quarterly board report on AI visibility progress

Weekly Digest (Email Format)

Example of how weekly digest looks in email:

═══════════════════════════════════════════════════════
    BRAND INTELLIGENCE WEEKLY REPORT
    Week of March 15-21, 2024
═══════════════════════════════════════════════════════


Hello Marketing Team,


Your brand health in AI systems improved this week.


HIGHLIGHTS:
✓ Brand Accuracy Score: 76/100 (↑ +2)
✓ All major engines improving
✓ New narrative emerging: "Affordable Governance"
⚠ Perplexity declining slightly (-2)


NARRATIVE UPDATE:
Your strongest narrative "Enterprise Security & Compliance"
remained stable at 85% prevalence.


New opportunity: "Affordable Governance" emerging (35%).


ACTIONS NEEDED:
1. Monitor Perplexity decline (might be temporary)
2. Address founding year in 1 engine (low risk now)
3. Capitalize on affordability angle with new content


VIEW FULL REPORT: [Link to detailed report]


Questions? Contact support@truthvouch.com

Slack Report Format

🎯 Brand Intelligence Weekly Report


Brand Accuracy: 76/100 ↑ (+2 from last week)


✅ Narrative Trends:
• "Security Leader" → Stable (85%)
• "Hallucination Detection" ↑ Growing (60%)


⚠️ Needs Attention:
• Founded in 2018 claim in ChatGPT (low risk)


📊 Compare Engines:
Gemini (80) > ChatGPT (78) > Claude (75) > Copilot (77) > Perplexity (68)


🚀 Top Priority This Week:
Create "Customer Success Stories" page to strengthen your "enterprise" narrative


[View full report]

Delivery Channels

Email

Pros:

  • Professional format
  • Easy to share
  • Can be forwarded
  • Works with any email client

Cons:

  • Easy to miss in busy inbox
  • Can’t dynamically update
  • Large attachments if PDF

Slack

Pros:

  • Real-time notification
  • Team sees it immediately
  • Interactive (can click through to dashboard)
  • Searchable in Slack history

Cons:

  • Limited formatting
  • Not suitable for long reports
  • Requires Slack workspace

Teams

Pros:

  • Integrates with Microsoft ecosystem
  • Professional format
  • Good for enterprise teams

Cons:

  • Requires Teams access
  • Limited interactivity

Webhook

Pros:

  • Custom integration
  • Full data in JSON format
  • Can trigger automations

Cons:

  • Technical setup required
  • No out-of-box formatting

Report Automation

Auto-Escalation

Configure automatic escalation for critical issues:

If Contamination Risk reaches "CRITICAL" (80%+):
  → Alert sent immediately (don't wait for weekly report)
  → Recipients: Marketing director, CEO
  → Channel: Email + Slack


If Brand Accuracy Score drops >10 points:
  → Alert sent immediately
  → Recipients: Marketing director
  → Channel: Email


If New critical inaccuracy detected:
  → Alert sent same day
  → Recipients: Marketing, Content teams
  → Channel: Slack

Report Scheduling

Set up recurring reports:

Weekly Report:
- Delivery: Every Monday at 9:00 AM
- Recipients: marketing@company.com, brand-slack-channel
- Format: HTML email + Slack post
- Detail Level: Detailed (5-10 pages)


Executive Summary:
- Delivery: Every Friday at 4:00 PM
- Recipients: ceo@company.com, board-distribution@company.com
- Format: PDF attachment
- Detail Level: Executive (1-2 pages)


Quarterly Deep Dive:
- Delivery: First day of quarter at 9:00 AM
- Recipients: All of above + analyst@company.com
- Format: PDF + interactive dashboard link
- Detail Level: Full technical (15-20 pages)

Historical Reports

Navigate to Brand Intelligence → Reports → Archive to:

  • View past reports: Access reports from previous weeks/months
  • Compare trends: See how things have evolved
  • Track progress: Document improvement over time

Example Use Cases:

  • “Show me last quarter’s report to compare”
  • “We hired a new marketing director; show her 4 weeks of reports”
  • “Did our accuracy improve after that product launch?”

Sharing with Stakeholders

From any report, click Share to:

  • Create shareable link: Email stakeholder a view-only link
  • Export to PDF: Download for presentations
  • Export to PowerPoint: Use in board deck
  • Embed insights: Copy-paste key metrics into documents

Common Report Workflows

Weekly Team Sync

  1. Monday 9:00 AM: Report delivered to Slack
  2. Marketing team reviews in standup meeting
  3. Assign owners to action items
  4. Check progress on Friday

Monthly Board Review

  1. Last Friday of month: Executive summary sent to CEO
  2. CEO reviews before board call
  3. Uses key metrics in board presentation
  4. References specific narratives and opportunities

Quarterly Planning

  1. First day of quarter: Full technical report sent
  2. Strategy team analyzes trends
  3. Identifies major opportunities/threats
  4. Incorporates into quarterly planning

New Marketing Campaign

  1. Pre-campaign: Baseline Brand Accuracy Score
  2. During campaign: Weekly reports track narrative shift
  3. Post-campaign: Measure impact on accuracy and narratives
  4. Report ROI to leadership

Next Steps