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Competitive Intelligence

Monitor how AI engines represent your competitors — see what narrative they’re getting, where they’re winning, and where you have opportunities.

Competitive Intelligence is available on Professional tier and higher (up to 5 competitors), unlimited on Enterprise.

Getting Started

Add Competitors

Go to Shield → Competitive Intelligence → Add Competitor

Enter:

  • Company name (e.g., “Competitor Inc.”)
  • Industry/category (optional, helps context)

Shield auto-discovers facts about them from public sources.

Auto-Discovery for Competitors

Like your own Knowledge Base, Shield auto-discovers competitor facts:

  1. Search web for competitor information
  2. Extract facts via NER
  3. Score confidence
  4. Present for your review

Approved facts are monitored the same way as your own.

Set Monitoring Schedule

Choose which AI engines and frequency to monitor competitors:

  • Daily: Track their narrative continuously
  • Weekly: Monthly check-in
  • Custom: When you need competitive analysis

What You Can See

Competitor Health Score

How accurate AI engines are about each competitor:

  • 90+: AI is very accurate about them
  • 70-89: Mostly accurate
  • <70: AI has significant misconceptions

Example:

  • Your Health Score: 92 (accurate)
  • Competitor A: 78 (partial inaccuracies)
  • Competitor B: 85 (good accuracy)
  • Competitor C: 68 (significant gaps)

Narrative Analysis

What story AI is telling about each competitor:

Competitor A: Known for price leadership (30% cheaper)
- AI mentions: Pricing advantages, cost-effective
- Missing: Enterprise features, service quality
- Hallucinations: Claimed 99.99% uptime (they never said this)


Competitor B: Enterprise-focused with high support
- AI mentions: Premium pricing, 24/7 support
- Missing: Product roadmap, innovation
- Hallucinations: None detected

Competitive Positioning

How AI compares you vs competitors:

Your Positioning (from AI):

  • Strengths: 94% detection accuracy, fastest corrections
  • Weaknesses: Smaller installed base than Competitor A
  • Opportunities: Only player with SHA-256 keyed corrections

Competitor A:

  • Strengths: Established brand, price leadership
  • Weaknesses: Older technology, slower detection
  • Threats to you: 10x larger customer base

Comparison Dashboard

Visualize competitive differences:

Health Score Comparison:
You:           ████████████████ 92
Competitor A:  ███████████      78
Competitor B:  ██████████████   85
Competitor C:  ████████         68


AI Sentiment:
You:           Positive (mentions accuracy, innovation)
Competitor A:  Mixed (price mentioned, quality questioned)
Competitor B:  Positive (reliability, support)
Competitor C:  Neutral (minimal mention)

Use Cases

Pre-Sales

Before a customer call, check what AI says about competitors:

  • “Competitor A is $200/month; we’re $349”
  • “Competitor B claims 95% accuracy; we’re 94%”
  • Find differentiation angles

Marketing

Identify competitive narratives in AI:

  • Which competitors are winning perception wars?
  • Where are we outperforming in AI’s view?
  • Which features should we highlight to change narrative?

Product

Understand competitive positioning from customer’s AI-powered perspective:

  • What do customers ask AI about competitors?
  • What features do competitors get credit for?
  • What gaps exist in how we’re positioned?

Strategy

Quarterly review of competitive AI narrative:

  • Are we gaining or losing narrative share?
  • What should our AI-focused strategy be?
  • Where do we need to do better?

Competitive Intelligence Reports

Generate reports comparing you to competitors:

Go to: Shield → Reports → Competitive Intelligence

Choose:

  • Timeframe: Last 30/90 days
  • Competitors: Which to include
  • Metrics: Health score, narrative analysis, positioning

Get PDF report with:

  • Comparative charts
  • Narrative summaries
  • Positioning analysis
  • Recommendations

Example: “Over the past 30 days, our Health Score improved 8 points to 92, while Competitor A’s degraded to 76. Our accuracy narrative is winning.”

Ethical Considerations

Important note: Competitive monitoring is ethical and legal.

You’re:

  • Using publicly available information
  • Asking AI what it knows (same as customer would)
  • Not accessing their private systems
  • Not spreading misinformation

Best practices:

  • Don’t use competitor intelligence for false claims about them
  • Focus on understanding the market narrative, not attacking competitors
  • Use to improve your own positioning, not to harm theirs
  • Be factual in any public claims based on findings

Privacy & Data

Competitor facts are:

  • Stored in your secure workspace
  • Not shared with competitors
  • Not included in public reports or badges
  • Subject to same retention policies as your own data

Limitations

Competitive Intelligence works best when:

  • Competitors are well-known (AI has training data on them)
  • They have public information online
  • They’re mentioned in business news

It works less well for:

  • Very new startups (limited training data)
  • B2B/niche companies (little public presence)
  • Private companies with no public info

Next Steps